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5 Big Trends in Super Bowl Marketing


January 29, 2015

For this year’s super bowl, fans from all over the world are paying record amounts of money to attend the game. However, there are other groups who are willing to spend a large sum of money: marketers. The year 2015 comes with new and innovative technology and the marketing is just as fresh.

There are five main trends to look out for in this year’s marketing efforts.

1. New mobile-consumption marketing records and bigger consumption spend
2. Alternative viewing platforms will drive new ad opportunities
3. Real-time digital video empowers a newly international viewership
4. Social media will be a key marketing strategy (and it’s about to get even more complex)
5. Brands will get more bang for their marketing buck in the digital space

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