How to Establish Social Authority

Brandon - September 1, 2016

In today’s world, it’s not that challenging to find a solution to a problem. Simply type the issue into Google and countless answers appear on screen. The challenge is establishing social authority. How do you become the industry go-to for products, advice or services? Here are some suggestions from Social Media Today: Focus on a ….

view

Why a “Back to School” Mindset is Healthy for Everyone

Tom Sullivan - August 23, 2016

Do you remember the excitement of getting ready for a new school year? The first part of that excitement came from the unknown: What will your teachers be like? Who will your classmates be? Where will you have to be and when? The second part of that excitement came from the anticipation of learning new ….

view

The Magic of Viceland

Brandon - August 11, 2016

I’m part of a generation that rarely watches traditional cable news, and instead absorbs news in a much more fragmented way. VICE Media unveiled its new television network, VICELAND, in February in an attempt to lure my generation, millennials, back to TV and tap into television advertising dollars.  The new network features programming that appeals ….

view

The New Era of Music

Susan Murray - August 2, 2016

Yesterday I heard that the last brick-and-mortar store that sells CDs and DVDs in Center-City, Philadelphia will close its doors at the end of the summer. For about a minute, I felt a wave of nostalgia –until I realized that I couldn’t remember the last time I bought a CD or DVD, let alone the ….

view