blog header image

5 Things To Do To Make Sure Your Business Shows Up In Local Search Results


November 7, 2014

The seemingly never ending list of search engine algorithm updates, like Google’s most recent Panda 4.1 and Penguin 3.0 updates , has really made it difficult for business owners to stay up to date with the latest changes and trends in local search. As marketers, it is our job to stay on top of it, so we have compiled this handy list of the top 5 things you need to do to make sure your company is showing up in local search results.

  • Make sure your business is verified and the information is consistent across the major search engines. Google and Bing offer free local listing solutions, and Yahoo now offers a paid listing.
  • Take advantage of the social media networks that are available for businesses to operate on and make sure that you have properly set up your business account. Also, be sure that your business information is consistent with your local listings including addresses, zip codes, phone numbers, etc.
  • Optimize your presence around your local market. Make sure that your website reflects that you are, in fact, a local business. Also, make a conscience effort to become part of the local community by engaging with local community groups and businesses on social media.
  • Continually monitor your sites to make sure your information is up-to-date and accurate. Moz Local is a great tool that can show you the current “health” of your local search efforts.
  • Create great local content! A big part of showing up in local search results is to be an active contributor to the local community. Creating great content is a huge part of that. Make sure you content is relevant, timely and serves a purpose beyond just being promotional.

Following these 5 steps will create a solid platform from which to build and make sure the search engines are looking at your business for their local search results.