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Best Music Marketing of 2015


December 10, 2015

It’s that time of the year again; the time when we all come together to create and read the “Best of 2015” lists.  The music industry introduced new and innovative marketing techniques this year, which can be used as models for other industries.

When Adele released the music video for “Hello,” it became the most viewed video on Vevo in 24 hours. Her album, 25, broke industry records. So what was her strategy? Adele performed a free show in New York before 25 hit shelves. Although the show was free, concert-goers were required to provide their email address to gain entry; a great way to advertise her album release date and future shows. There was also the popular Adele impersonator contest, which helped gain attention.

Although singer/songwriter, Taylor Swift, didn’t create the #SquadGoals hashtag herself, she embraced it. During her 1989 World Tour, Swift gathered a group of A-List celebrities to accompany her at live shows and at awards shows. Her squad of female powerhouses was also strategically cast for the “Bad Blood” video. It’s safe to say Taylor’s #SquadGoals amplified her star power to whole new level.

These are just a few examples of creative ways musicians and their teams have built themselves up this year. Check out more, including Drake, The Weeknd, and Justin Bieber’s comeback at AdAge.