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Harnessing the Power of the Hashtag


June 4, 2015

Hashtags have become a popular part of everyday social media usage. You see them on Twitter, Facebook, billboards, TV advertisements, apparel, and even hear some people say “hashtag” out loud. While this tool may seem like a temporary trend, the hashtag has become an important aspect in sending a message.

Hashtags can drive brand recognition, improve reach, and create engagement with consumers and other businesses. In doing so, hashtags play a large role in helping small businesses to spread their messages across multiple platforms.

Read more about the importance of hashtags and see how they impact your business with this infographic from the Huffington Post.