October 11, 2016
It’s been a struggle lately for one of the most iconic brands in the world.
Ronald McDonald is keeping a low profile these days because of the creepy, scary clown sightings.
Now comes word from the Wall Street Journal that only one in five millennials has ever tasted a Big Mac – that’s just 20% of that coveted target audience.
Once (and for decades) the undisputed fast food king, McDonald’s has been losing ground to both “better quality” burger and “healthier choice” options. The chain has tried new menu items, is testing fresh beef, focusing on flavor, and has launched all-day breakfast. The success of the latter has led to expanded all-day breakfast offerings.
McDonald’s is a burger chain that built its brand on value and speed – likely sacrificing quality. If the company changes its approach to cooking burgers to raise the quality of the product, it likely does so at the risk of one of its hallmarks: speed.
Good or fast? McDonald’s must adapt its brand and products to satisfy consumers who want better quality but still want it fast and cheap.
An early mentor once told me there are three attributes of marketing/advertising (all goods and services, really): good, fast and cheap. You can get two of those together, but rarely – if ever – all three.
Maybe it’s time for McDonald’s to rethink its brand. Well, their fries are still tops.
The fear of Amazon's size and market share is spreading throughout an increasing number of industries. CEO Tom Sull… https://t.co/zr4VO8dwGe
February 14 - 2:40 pm - View on Twitter
In continuation of Princeton Partners' Women in the Workplace blog series, our Human Resources Manager Jan Sullivan… https://t.co/PJce3RlNQ8
February 6 - 6:05 pm - View on Twitter
Our CEO Tom Sullivan will be putting on his dancing shoes to raise money for Young Audiences, a non-profit organiza… https://t.co/hHJBvDhnj3
January 30 - 9:32 pm - View on Twitter
In a continuation of Princeton Partner's "Women in the Workplace" blog series, Account Executive Leigh Cesanek disc… https://t.co/q4PvOrnyBI
January 23 - 4:21 pm - View on Twitter
RT @Healthy_Newark: Thank you @SullyNJ from @PPIGargoyle for this blog written after our big "Building a #CultureofHealth in #Newark" Confe…
December 19 - 9:28 pm - View on Twitter
#InsightTuesday Creative Director Paul Federico reflects on some fundamental issues that prevent equality from prev… https://t.co/meuPy6SHd0
December 12 - 7:34 pm - View on Twitter
After news of the Aetna and CVS merger, CEO Tom Sullivan offers insight into why your health insurance and drug sto… https://t.co/ej2PCH8D8s
December 5 - 8:51 pm - View on Twitter
Check out our Halloween video reel and kit to throw your own Gargoyle-style X-Files party. Have a ghoulish day! https://t.co/mpyjRzBCkr
October 31 - 2:04 pm - View on Twitter
Check out what CEO Tom Sullivan learned from his visit at Google's Headquarters. #InsightTuesday https://t.co/kRSouiJHnH
October 24 - 7:33 pm - View on Twitter
VP Chris Sullivan reflects on the importance of marketing with a cause from this weekends Global Citizen Festival: https://t.co/YdfEZ9Ar8p
September 26 - 8:03 pm - View on Twitter
After a productive summer at PPI, Producer Dennis Nobile offers 3 keys to creating exceptional branded video content:https://t.co/CXAMYt6AHj
September 19 - 7:06 pm - View on Twitter
Our CEO reflects on the news coverage of the country’s recent superstorms and provides insight on what comes next. https://t.co/rzDH0AQeb8
September 12 - 8:05 pm - View on Twitter
#InsightTuesday Our CEO discusses a lesson he was reminded of while gardening with his granddaughter. Check it out: https://t.co/GR9GCJSZMZ
August 29 - 7:43 pm - View on Twitter
It's the #Eclipse2017 edition of #InsightTuesday, & we're discussing great marketing plays on yesterday's event.… https://t.co/QIP5Ozyco1
August 22 - 7:55 pm - View on Twitter
Our CEO discusses Coca-Cola's latest strategic business move and offers three lessons marketers can learn from it: https://t.co/2ciuRZ5lrK
August 15 - 8:44 pm - View on Twitter
Account Exec. Leigh Cesanek offers insight into how B2B companies can utilize Instagram's powerful platform. https://t.co/ezWZ4EQIP4
August 8 - 5:40 pm - View on Twitter
Need a laugh? Assistant Account Manager, Andrea Janiszewski provides insight on the power of humor in advertising.… https://t.co/RCcSSvyOLH
July 25 - 7:20 pm - View on Twitter
CEO Tom Sullivan offers insight on Amazon’s power in the market and what small businesses can do to stay competitiv… https://t.co/eDgg7jDaCc
July 18 - 8:35 pm - View on Twitter
Seeking a fall internship? Check out opportunities with Princeton Partners! We're #hiring. https://t.co/TW5NdTLd9c
July 18 - 7:28 pm - View on Twitter
#InsightTuesday Creative Director Tim Burr discusses an important strategy to achieve positive social change. https://t.co/7CQHFuBIbE
July 11 - 9:49 pm - View on Twitter