NJCU (New Jersey City University) is a state university located in Jersey City, NJ, offering more than 40 undergraduate and 29 graduate programs. They serve a multi-cultural and largely non-traditional student base and are one of the least expensive universities in the state. NJCU is primarily a commuter school with very limited student housing.
NJCU conducted two independent studies to analyze the quality of their brand image. The results were disappointing.
Faculty morale was low. Student enrollment was declining. Worst of all, the marketplace was not seeing the quality of NJCU.