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Red Bull Tries to Energize Millennials Starting on Daylight Savings Time


March 5, 2015

Red Bull and its agency, Kastner and Partners, are launching a new product today, accompanied by a new ad campaign that targets millennials, according to AdWeek.  The product launch develops Red Bull Editions further, creating new flavors for the energy drinks. The product appeals to the health-conscious audience who is looking for different flavors.

The ad campaign is being pushed on digital and social platforms, in addition to billboards. Lights and colors are used in this campaign to appeal to the festival scene that is popular among millennials.

Ads will appear on Pandora, Spotify and Thrillest, also playing into this scene. Red Bull and its agency have timed this new campaign specifically for Daylight Savings Time, which takes place this weekend.

Find out more in this article.