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Snapchat Launches Discover


January 27, 2015

Snapchat has constantly been trying to catch up with popular platforms like Instagram, Pinterest and Twitter. They added in features like “Snapchat best friends” where users can see who their contacts are snapping the most. They even tried to promote the use of “Snapchat pay” where users can pay their contacts through the app. Now, they have a new feature called Discover. This will let you see content from brands like ESPN, CNN, Vice and Warner Music.

The new Discover page is always on and refreshed daily, displaying full-screen photos and videos. Rather than relying solely on user generated content, brands and publishers are now delivering content to users. As the brand delves deeper into the media and advertising world, users are eager to see how Snapchat progresses. Learn more about the new product here.