June 24, 2014
When Benjamin Franklin said, “An ounce of prevention is worth a pound of cure,” he was, of course, talking about user experience design.
Those who seek to improve the usability of their websites or apps would do well to consider the overall user experience of their service offering first. This is because the user experience of a product or service extends to the usability of the digital assets that enable, support, or promote it.
Simply put, user experience design (UXD) is the study and improvement of how users interact with a product or service. This covers everything from ease of use to the sheer enjoyment of the user’s overall interaction.
UXD is especially important today. Mobile devices and social media connect customers to physical or online experiences like never before. They also make our experience immediately actionable. As this integration grows, marketing and products feel more and more like a single experience.
Problems can arise from a mismatch between the product and marketing experiences. After all, an effective, easy-to-use website that promotes a clunky product will make the product look worse in comparison. It also sets an unrealistic expectation. If the product doesn’t meet that expectation, users can feel misled.
Conversely, a bad Web experience can make people suspicious of, or even sour them on even the most elegant product. You create a bad first impression before people even have a chance to try your product.
An effective way to prevent these mismatches is to start with the product UXD first. By first making sure that your product provides a delightful user experience, then extending that experience to the digital assets that enable, support, or promote it, achieving a delightful user experience is much more achievable. This will also help ensure that the experience is seamless.
Outside firms can help you with this process. Companies with UXD expertise can provide planning, testing and implementation services. Equally important is their added perspective. As outsiders, they can serve as a critical reality check.
We have all had the disappointment of purchasing something that looked good but wasn’t. You may have even blogged or socially posted about your displeasure. And if so, that negative review likely swayed others from making the same mistake. Before trying to cure a poor user experience with good usability, consider the source of your affliction – It may just save you a boatload of Benjamins.
We asked 4 of the women on the PPI team which female leaders they are most inspired by in their professional lives.… https://t.co/5dGnI17ipq
February 20 - 7:43 pm - View on Twitter
The fear of Amazon's size and market share is spreading throughout an increasing number of industries. CEO Tom Sull… https://t.co/zr4VO8dwGe
February 14 - 2:40 pm - View on Twitter
In continuation of Princeton Partners' Women in the Workplace blog series, our Human Resources Manager Jan Sullivan… https://t.co/PJce3RlNQ8
February 6 - 6:05 pm - View on Twitter
Our CEO Tom Sullivan will be putting on his dancing shoes to raise money for Young Audiences, a non-profit organiza… https://t.co/hHJBvDhnj3
January 30 - 9:32 pm - View on Twitter
In a continuation of Princeton Partner's "Women in the Workplace" blog series, Account Executive Leigh Cesanek disc… https://t.co/q4PvOrnyBI
January 23 - 4:21 pm - View on Twitter
RT @Healthy_Newark: Thank you @SullyNJ from @PPIGargoyle for this blog written after our big "Building a #CultureofHealth in #Newark" Confe…
December 19 - 9:28 pm - View on Twitter
#InsightTuesday Creative Director Paul Federico reflects on some fundamental issues that prevent equality from prev… https://t.co/meuPy6SHd0
December 12 - 7:34 pm - View on Twitter
After news of the Aetna and CVS merger, CEO Tom Sullivan offers insight into why your health insurance and drug sto… https://t.co/ej2PCH8D8s
December 5 - 8:51 pm - View on Twitter
Check out our Halloween video reel and kit to throw your own Gargoyle-style X-Files party. Have a ghoulish day! https://t.co/mpyjRzBCkr
October 31 - 2:04 pm - View on Twitter
Check out what CEO Tom Sullivan learned from his visit at Google's Headquarters. #InsightTuesday https://t.co/kRSouiJHnH
October 24 - 7:33 pm - View on Twitter
VP Chris Sullivan reflects on the importance of marketing with a cause from this weekends Global Citizen Festival: https://t.co/YdfEZ9Ar8p
September 26 - 8:03 pm - View on Twitter
After a productive summer at PPI, Producer Dennis Nobile offers 3 keys to creating exceptional branded video content:https://t.co/CXAMYt6AHj
September 19 - 7:06 pm - View on Twitter
Our CEO reflects on the news coverage of the country’s recent superstorms and provides insight on what comes next. https://t.co/rzDH0AQeb8
September 12 - 8:05 pm - View on Twitter
#InsightTuesday Our CEO discusses a lesson he was reminded of while gardening with his granddaughter. Check it out: https://t.co/GR9GCJSZMZ
August 29 - 7:43 pm - View on Twitter
It's the #Eclipse2017 edition of #InsightTuesday, & we're discussing great marketing plays on yesterday's event.… https://t.co/QIP5Ozyco1
August 22 - 7:55 pm - View on Twitter
Our CEO discusses Coca-Cola's latest strategic business move and offers three lessons marketers can learn from it: https://t.co/2ciuRZ5lrK
August 15 - 8:44 pm - View on Twitter
Account Exec. Leigh Cesanek offers insight into how B2B companies can utilize Instagram's powerful platform. https://t.co/ezWZ4EQIP4
August 8 - 5:40 pm - View on Twitter
Need a laugh? Assistant Account Manager, Andrea Janiszewski provides insight on the power of humor in advertising.… https://t.co/RCcSSvyOLH
July 25 - 7:20 pm - View on Twitter
CEO Tom Sullivan offers insight on Amazon’s power in the market and what small businesses can do to stay competitiv… https://t.co/eDgg7jDaCc
July 18 - 8:35 pm - View on Twitter
Seeking a fall internship? Check out opportunities with Princeton Partners! We're #hiring. https://t.co/TW5NdTLd9c
July 18 - 7:28 pm - View on Twitter